• Oluwaferanmi Dahunsi

Shopify Marketing Strategies


So you’ve built your own Shopify store, and your business has officially gone online.

Now you are wondering how to attract customers who will keep the cash rolling for your business to stay afloat.


A robust Shopify marketing strategy is all you require to turn things around for a revenue increase. And there are so many ways to do Shopify marketing!


This unique eCommerce platform conveniently offers you a variety of marketing strategies to set up your eCommerce business with ease!


The trick is to find the strategy that aligns with your business goals and produces the most revenue. This blog will take you through some of the Shopify marketing strategies that your business needs to grow in 2022.


Ready to drive more sales, grow your traffic and attract more customers?

Let’s dive in.


Why Do You Need A Robust Shopify Marketing Strategy?


This budget and SEO-friendly platform has over 1.7M users worldwide selling different products and services. It offers you ease of use, compatibility, customization, inventory management, and more excellent features.


A solid Shopify marketing strategy gives you:


  • Opportunities to build brand awareness to increase sales.

  • A proper marketing plan that help you market and promote your products/services to attract new prospects and retain customer loyalty.

  • A clear roadmap to achieve your goals and room to implement new ideas.

  • More reach for your business and increases your sales potential.

  • The ability to create measurable goals that can be tracked, analyzed and improved on.



Try These Shopify Marketing Strategies


1. Set Up Email Marketing Automations


This is a powerful marketing strategy for Shopify success and it’s important to send your customers and prospects emails to engage with them. Technology has simplified the process and you can automate these emails per customer behaviour.


it allows you to:

  • Send personalized action-based messages that are relevant to customers to ensure they take a particular action.

  • Create categorized emails for every stage of the customer buyer cycle

  • Gain customer loyalty from new customers with welcome emails

  • Upsell with abandonment cart and personalized product recommendation emails.

  • Sell more with promotional emails like sales, customer loyalty programs etc.

  • Update customers with order-related transactional emails for order confirmation, shipment details etc.


Email marketing produces a significant ROI with email marketing and as a part of your Shopify marketing strategy, you’ll be smiling to the bank!



2. Create a Referral Program


Using a referral program gives your customers who refer your store, reward points or store credits when the referred buyer buys from your store. It’s cost-effective, drives traffic and easily converts prospects to customers for your store.


It allows you to:

  • Boost your customer acquisition and retention strategy

  • Create more authentic relationships with more customers

  • Increase your sales and boost your store’s online visibility.


Consider these tips for your referrals program:

  • Understand what motivates your customers to refer your store

  • Alwasys create a great shopping and product experience for your customers

  • Make your referral program easy to participate in

  • Promote your referral program actively across all channels



3. Setup SEO For Your Store


Blogging can help your store rank in Google especially when you write consistent relevant content that appeals to your customers with a call-to-action that direct them back to your store.


  • You need to optimize title tags, meta descriptions, product description so they can perform better in search results.

  • You need create keyword-driven content blogs for your store

  • You need to optimize your website structure so it’s easy to find on search engines like Google.


4. Add Your Customer Reviews To Your Product Pages


Encourage your customers to leave positive reviews of your products/services, it encourages others who come to your store to shop. Ensure to make it obvious by featuring call-to-actions on your website.




It allows you to:

  • Increase your potential consumer trust and confidence to buy

  • Create a good first impression and encourage for your store.

  • Advertise easily without a budget especially when added to product pages.



5. Integrate Social Media Shopping Features With Your Store


Social media platforms provides you more opportunites to sell your products/services? Try integrating your Facebook and Instagram shop features into your marketing strategies to drive traffic and conversions.


Let your Facebook and Instagram followers shop from your store without leaving the social platform, or even visiting your store!


This integrations allows you to:

  • Put your entire Shopify product catalog on the social media platforms and manage your inventory efficiently.

  • Expand your online store reach to gain more traffic and sales.

  • Use a variety of content such as GIFs, reels, stories, carousels, videos, photos to drive high engagement rates and bring conversions.



6. Cooperate With Influencers

Leverage on influencer marketing and cooperate with influencers in your niche who have an engaged following of your specific target audience. They can help you create a huge amount of traffic and sales by just recommending your product/services to their followers.




Finding influencers that are relevant to your Shopify store allows you to:


  • Try a sponsorship campaign to send free products or pay them a fee to promote your product/service.

  • Feature them in adverts to promote your store.

  • Collaborate with them to work on your products/services together.


7. Run Advertising Campaigns

Once your website is up and running and everything is in check, you can consider investing in advertising campaigns for your store. Although it’s costly, with proper budget, the right online product, target audience and niche research, you are well on your way.


It allows you to:

  • Track and measure your ads campaign and success.

  • Boost your conversion and ROI rates.

  • Promote your Shopify store, generate quick traffic an sales.

  • Target your customers based on their buyer characteristics

  • Retarget prospects who visit your store but don’t shop.

  • Target and convert impulse buyers.



8. Launch A Giveaway Contest


We all love freebies, and another way to boost your Shopify store’s online presence and increase sales is through giveaways and contests. It’s a cost-effective way to attract prospective customers and build brand loyalty and awareness.

You can invite your users to like, share, and tag more people for more coverage.


Conclusion


You have varied options to choose from email marketing to integrating social media shopping features and much more!


With any of these marketing strategies, you have a chance to upscale your Shopify business! So pick the one that best suits your business and integrate all the necessary tools.


The best part is, with GrowthFixx, you have access to experienced marketing experts waiting to take your business to the next level of growth and customer retention just a click away way! Contact Us Today!



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