• Oluwaferanmi Dahunsi

Word-of-Mouth Marketing Tips for Ecommerce Marketers


In today’s ecommerce world, buzzing with fierce competition and entrepreneurship, you may be wondering how to stand out from the crowd.


It’s no longer just okay to have an online presence and a good website. You have to try new tactics! You just have to find new ways to generate traffic and sales to convert prospects into customers.


Have you tried Word of mouth marketing?


Word of mouth marketing is more than just getting your customers to talk about your brand. It’s about turning your customers into your business’s raving fans.


Let’s dig in and learn more about Word-of-mouth marketing strategies.


What Is Word-Of-Mouth Marketing?


Word of mouth marketing or word of mouth advertising is simply using your happy customers to promote your business.


Simply spread from one person to another based on recommendations, it gives you a chance to grow your business as your satisfied customers share their testimonials with prospective customers.


It’s one of the oldest and most effective forms of marketing to date.


Statistics have shown that it helps businesses generate 2x more sales than paid ads because people are more likely to believe recommendations from friends and family and buy from the brands referred.


It serves one purpose: to provide prospective customers with affirmative reviews about your product, service, and brand. You have delivered exceptional customer service to your customers, prompting them to share their experiences.


It’s a targeted and naturally occurring effort from your end to ensure you consistently deliver so your customers can always share their satisfaction with a brand.


It has a significant impact on your ROI and online visibility, and most eCommerce are now capitalizing on the opportunity it provides.


Advantages Of Word Of Mouth Marketing


Word of mouth marketing has proven its effectiveness in conversion, and it’s one of the most commonly used marketing strategies right now.


As discussed earlier, the influence of one happy customer on a potential customer can ensure that their purchasing decision is in your favor.


So what makes this marketing strategy great?


  • It increases your revenue.

Because the more you can nudge your happy customers towards making a recommendation, the more chances you have at increasing your revenue and growing your customer base.


  • It builds brand loyalty.

Once you can gain your customers' trust and actively maintain relationships with them, it’s almost impossible for them to shift to a competitor. It becomes easy for them to share testimonials that prove the value and quality of your products or services, even if you do not regularly ask for reviews or feedback.


  • It gives you free marketing.

It’s a cost-effective marketing strategy where your customers do all the marketing for you! Offering a unique shopping experience worth talking about will ensure that you get easy marketing at no cost.


  • It creates genuine buzz about your business.

It’s the perfect way to get impartial people buzzing about your brand positively on social platforms, and that will bring in the big bucks. And if you impress the right people, you may get featured in something that will get collaborations knocking at your door!



Tips To Create The Perfect Word Of Mouth Strategy

1. Sell Quality Products/ Offer Quality Service


To create a phenomenal customer experience for your customers, one way to ensure that your products/services are top-notch. You must consistently ensure that your customers always have a good impression of your brand by presenting your products/services.


2. Have A Great Website


Justuno states that 93% of consumers consider visual appearance a critical deciding factor in purchasing. A report from Forrester claimed that better UX design could increase conversion rates by up to 400%.


All these stats simply prove one inevitable thing. You need a well-designed website to increase traffic and conversions if you want your word-of-mouth marketing to work seamlessly.


3. Ensure Your Order/Checkout Process Is Seamless


One of the biggest turnoffs for customers is orders and checkouts that are just a hassle. No one likes to stress themselves out, especially when trying to buy something they want. To create an excellent word-of-mouth marketing strategy, you need to work on and update all your website processes.


4. Go The Extra Mile For Your Customers


Remember that every customer is unique, which makes each interaction different. Don't treat all your customers the same way. Use every opportunity to impress them and deliver excellent customer service.


Word Of Mouth Marketing Strategies Ideas To Try


Let’s look at some fantastic ideas to help you build your WOMM strategy.




  1. Encourage user-generated content

Content created and shared by your consumers about your brands, products/and services builds honesty and trust. Through an engaged follower/customer base, you can encourage them to endorse and refer your business to their friends and followers.


How to make it work:

  • Create a competition with a dedicated hashtag that allows you to track news about your brand.

  • Create a unique hashtag to identify content created by customers.

  • Offer a free gift, discount, or feature.

  • Showcase the user-generated content on your website or profile


2. Create a referral program


Another great tip is to create a formal referral program to reward customers who consistently refer others to buy from you. Add an incentive and a benefit you know your customers will love!.


3. Ask for reviews or ratings.


Push for those or reviews and ratings because these online reviews and ratings serve as modern-day recommendations as they make a foundational part of your WOM marketing strategy.


How to do it:

  • Send a follow-up post-purchase email that offers discounts/promos on future purchases if they leave reviews.

  • Reach out with another follow-up email that asks them how they enjoyed the product/service and feedback on how you can improve.

  • Make the reviews section obvious and easy to locate on your site.


4. Try influencers in your niche.


Influencer marketing is undoubtedly taking over, and more and more ecommerce businesses are trying out this marketing strategy to upscale their stores.

Because they already have a following that they influence through their already established reputation, word-of-mouth marketing from an influencer will benefit your business significantly.


How to do it:

  • You can quote or tag them in your content

  • You can ask them to feature on your products/services ads

  • Or you can simply let them try your product/services for free


5. Consistently strive to provide a share-worthy experience

Ensure you offer a unique, share-worthy experience that makes it easy for your customers to always talk about your brand, product, or service. Because when you give them something memorable, they’ll be inclined to share with others whether you ask them to.




Conclusion


Here are a few things to note and remember about word-of-mouth marketing:


  • Continuously identify and nurture your top customers

  • Ensure you ask for feedback, reviews, or ratings and make the necessary changes afterward

  • Use your social media platforms as a referral channel for your customers

  • Always go above and beyond in your customer service and ensure you have fantastic service, staff, and support


Word of mouth marketing is a great marketing strategy to try out!


It only requires you to participate in meaningful customer engagement with your target audience genuinely so they are motivated to become brand ambassadors and loyalists.


Need help implementing your word-of-mouth marketing strategies? We can help!

At GrowthFixx, we’re a team of marketing experts who enjoy nothing more than upscaling your business.


Get the upgrade your business needs today!



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